tag:blogger.com,1999:blog-67158192852489799632024-03-19T01:44:53.030-07:00iPhone:Target Audiencegroup5iimchttp://www.blogger.com/profile/16729877015180427667noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6715819285248979963.post-67686192344465149962011-10-12T23:00:00.000-07:002011-10-13T00:25:49.989-07:00<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTnOyRE1G1Z_e3q2EMXQsvB3oQNDxS2fsGX7V3zWJCddzeUHJZWkI3KFSMIUXIWq8ubx9CfZmmb8kacPXsV0kjVGL511ZqW8MNarBma9K8YrcjPvtzht2DYJkYeQSZ_dlRcvPoeWtBX1XF/s1600/iphone_4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="background-color: white; color: black;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTnOyRE1G1Z_e3q2EMXQsvB3oQNDxS2fsGX7V3zWJCddzeUHJZWkI3KFSMIUXIWq8ubx9CfZmmb8kacPXsV0kjVGL511ZqW8MNarBma9K8YrcjPvtzht2DYJkYeQSZ_dlRcvPoeWtBX1XF/s1600/iphone_4.png" /></span></a></div><div class="separator" style="clear: both; text-align: center;"></div><div class="MsoNormal" style="line-height: 150%;"><b><span lang="EN-IN" style="font-size: 20pt; line-height: 150%;"><span class="Apple-style-span" style="background-color: white;"><br />
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<b><span lang="EN-IN" style="font-size: 20pt; line-height: 150%;"><span class="Apple-style-span" style="background-color: white;">Apple iPhone<o:p></o:p></span></span></b></div><div class="MsoNormal" style="line-height: 150%;"><b><span lang="EN-IN" style="font-size: 18pt; line-height: 150%;"><span class="Apple-style-span" style="background-color: white;">History<o:p></o:p></span></span></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;">The</span></span><span class="apple-converted-space"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"> </span></span><span class="apple-style-span"><b><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;">iPhone</span></b></span><span class="apple-converted-space"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"> </span></span><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;">is a line of Internet and</span></span><span class="apple-converted-space"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"> </span></span><span lang="EN-IN"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;">multimedia</span></span><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;">-enabled</span></span><span class="apple-converted-space"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"> </span></span><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;">smartphones</span></span><span class="apple-converted-space"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"> </span></span><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;">marketed by</span></span><span class="apple-converted-space"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"> </span></span><span lang="EN-IN"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;">Apple</span></span><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;">. The first iphone was unveiled by apple’s former CEO Steve Jobs on January 9<sup>th</sup>, 2007 and released on June 29<sup>th</sup>, 2007. An iPhone has features such as video camera, media player, web browsing, wi-fi, 3G, multi touch screen and a variety of applications that have diverse functions, including games, navigation, social networking, GPS, etc. iPhone works on the operating system iOS. There are 5 generations of iPhone models, each accompanied by one of the five major releases of iOS (iPhone, iPhone 3G, iPhone 3GS, iPhone 4G, iPhone 4S) The first models have been discontinued.<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"><span class="Apple-style-span" style="background-color: white;">In India iPhone was launched in August 22, 2008 in India through Vodafone and Airtel as carriers. It was first launched across six cities wiz Delhi, Kolkata, Chennai, Mumbai, Hyderabad and Bangalore. Subsequently it was rolled out many other cities. The booking process had started as early as two months before the release in India and around two lakhs pre bookings were made for the same. Both Vodafone and Airtel had tied up with banks like ICICI bank and Axis bank to provide loans to potential customers who were planning to buy the iPhone but could not afford it immediately.<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;">Even with such great initial response, the iPhone today has not been able to capture the Indian smartphones market very significantly and compete against the already existing brands. A little over 62000 iPhones were shipped to India by the end of June 2011. Apple accounted for 2.6 percent of India’s smartphones shipments in the quarter ended on June 30<sup>th</sup>, 2011 as compared to RIM’s 15 percent, Samsung’s 21 percent and Nokia’s 46 percent share. Apple, world’s largest</span></span><span class="apple-converted-space"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"> </span></span><span lang="EN-IN"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;">Smartphone</span></span><span class="apple-converted-space"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"> </span></span><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;">manufacturer is losing the Indian market. According to the report, currently the Apple has 602 million active subscribers in India. It has not been able to succeed in the Indian market due to many reasons: a) it is highly priced to the competitive brands that provide similar features and are considered value for money whereas Apple is considered a luxury product and caters to a very niche market. Also the price of iPhone in India is higher than those sold in countries like US. b) due to limited availability of 3G in India iPhones have failed to gain much popularity. The two available iPhones in the market are iPhone 3GS and iPhone 4 price ranging between 28000 to 48000 depending upon their storage capacity.<o:p></o:p></span></span></span><br />
<span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"><br />
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<div class="MsoNormal" style="line-height: 22px;"><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 22px;"><span class="Apple-style-span" style="background-color: white;">SWOT ANALYSIS:-<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 22px;"><span class="Apple-style-span" style="background-color: white;"></span></div><table cellpadding="0" cellspacing="0" style="text-align: justify;"><tbody>
<tr><td height="11" width="46"></td><td width="232"></td><td width="81"></td><td width="8"></td><td width="224"></td><td width="8"></td></tr>
<tr><td height="5" style="text-align: left;"> </td></tr>
</tbody></table><span class="Apple-style-span" style="background-color: white;"><b> Strengths</b></span><span class="Apple-style-span" style="line-height: normal;"></span><br />
<table cellpadding="0" cellspacing="0" style="text-align: justify;"><tbody>
<tr><td rowspan="3" style="text-align: left;" valign="top"><div class="MsoNormal" style="margin-left: 0.25in;"><div class="MsoNormal"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;">1) Brand recognition<o:p></o:p></span></div></div><div class="MsoNormal"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;">2) Loyal Customer Base<o:p></o:p></span></div></div><div class="MsoNormal"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;">3) Pioneer in Innovation<o:p></o:p></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;">4) Aesthetic Design</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;">5) Premium Image</span></div></div></div><div class="MsoNormal"><div style="text-align: justify;"><br />
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<table cellpadding="0" cellspacing="0" style="text-align: justify;"><tbody>
<tr><td rowspan="3" style="text-align: left;" valign="top"><div class="MsoNormal"> <b> Weaknesses</b></div></td></tr>
</tbody></table><br />
<span class="Apple-style-span" style="line-height: normal;"></span><br />
<table cellpadding="0" cellspacing="0" style="text-align: justify;"></table><table cellpadding="0" cellspacing="0" style="text-align: justify;"><tbody>
<tr><td rowspan="3" style="text-align: left;" valign="top"><div class="MsoNormal"><div class="MsoNormal" style="margin-left: 0.25in;"><span style="background-color: white; line-height: 16px;">1) Less Compatible<o:p></o:p></span></div><div class="MsoNormal" style="margin-left: 0.25in;"><span style="background-color: white; line-height: 16px;">2) Limited Distribution<o:p></o:p></span></div><div class="MsoNormal" style="margin-left: 0.25in;"><span style="background-color: white; line-height: 16px;">3) Not an Open Source<o:p></o:p></span></div><div class="MsoNormal" style="margin-left: 0.25in;"><span style="background-color: white; line-height: 16px;">4) Limited Variants</span><br />
<span style="background-color: white; line-height: 16px;"><br />
</span><br />
<span class="Apple-style-span" style="line-height: 15px;"><b>Opportunities</b></span><br />
<span class="Apple-style-span" style="line-height: 15px;">1) Expanding Product lines</span><br />
<span class="Apple-style-span" style="line-height: 15px;">2) More service </span><span class="Apple-style-span" style="line-height: 14px;">centers</span><span class="Apple-style-span" style="line-height: 15px;"> in India</span><br />
<span class="Apple-style-span" style="line-height: 15px;"><br />
</span><br />
<span class="Apple-style-span" style="line-height: 15px;"><b>Threats</b></span><br />
<span class="Apple-style-span" style="line-height: 15px;">1) Change in Leadership</span><br />
<span style="background-color: white; line-height: 16px;"><br />
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<tr><td height="167"></td><td align="left" valign="top"><div class="MsoNormal" style="margin-left: 0.5in;"><br />
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</tbody></table><table align="left" cellpadding="0" cellspacing="0" style="text-align: justify;"><tbody>
<tr><td height="206"></td><td></td><td align="left" colspan="2" valign="top"><div class="MsoNormal" style="margin-left: 0.5in;"><span class="Apple-style-span" style="line-height: 15px;"><br />
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<tr><td height="17"></td></tr>
<tr><td height="14"><br />
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</tbody></table></div><div class="MsoNormal" style="text-align: left;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></div></div><div class="separator" style="clear: both; text-align: center;"><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://i.ytimg.com/vi/PHTgucbQQ_Q/0.jpg" height="266" style="clear: left; float: left;" width="320"><param name="movie" value="http://www.youtube.com/v/PHTgucbQQ_Q?version=3&f=user_uploads&c=google-webdrive-0&app=youtube_gdata" /><param name="bgcolor" value="#FFFFFF" /><embed width="320" height="266" src="http://www.youtube.com/v/PHTgucbQQ_Q?version=3&f=user_uploads&c=google-webdrive-0&app=youtube_gdata" type="application/x-shockwave-flash"></embed></object></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: bold; line-height: 24px;"><br />
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<div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="line-height: 24px;"><b><span class="Apple-style-span" style="background-color: white;">iPhone user's sharing their view on their phone</span></b></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="line-height: 24px;"><b><span class="Apple-style-span" style="background-color: white;"><br />
</span></b></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dx3HiMDb5ZUMFN7zYmhJniHb9vquJvbMtN9zYYbiRJlVGxdjmgvik2vuyJ3098v9-CrJ4e0___2Om3b8ok2ew' class='b-hbp-video b-uploaded' frameborder='0'></iframe></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span"><b style="background-color: white;">Samsung Galaxy User talking about his phone</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 24px;"><b><span class="Apple-style-span" style="background-color: white;"><br />
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</span></b></span></div></div><div class="MsoNormal" style="text-align: justify;"><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 24px;"><b><span class="Apple-style-span" style="background-color: white;">PURCHASE PROCESS</span></b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 24px;"><b><span class="Apple-style-span" style="background-color: white;"><br />
</span></b></span></div></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><div style="text-align: justify;"><b><span class="Apple-style-span" style="background-color: white;"><br />
</span></b></div></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"></div><div class="O0" style="language: en-US; margin-bottom: 0pt; margin-left: .38in; margin-top: 0pt; text-indent: -.38in;"><div class="O0" style="language: en-US; margin-bottom: 0pt; margin-left: .38in; margin-top: 0pt; text-indent: -.38in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;">• <span style="font-family: Calibri;">Dissatisfacton</span></span></div></div><div class="O0" style="language: en-US; margin-bottom: 0pt; margin-left: .38in; margin-top: 0pt; text-indent: -.38in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;">•<span style="font-family: Calibri;">Notice Mobile Phones</span></span></div></div><div class="O0" style="language: en-US; margin-bottom: 0pt; margin-left: .38in; margin-top: 0pt; text-indent: -.38in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;">•<span style="font-family: Calibri;">Active search</span></span></div></div><div class="O0" style="language: en-US; margin-bottom: 0pt; margin-left: .38in; margin-top: 0pt; text-indent: -.38in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;">•<span style="font-family: Calibri;">Peer group review</span></span></div></div><div class="O0" style="language: en-US; margin-bottom: 0pt; margin-left: .38in; margin-top: 0pt; text-indent: -.38in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;">•<span style="font-family: Calibri;">Comparison of mobile prices</span></span></div></div><div class="O0" style="language: en-US; margin-bottom: 0pt; margin-left: .38in; margin-top: 0pt; text-indent: -.38in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;">•<span style="font-family: Calibri;">Visit dealers</span></span></div></div><div class="O0" style="language: en-US; margin-bottom: 0pt; margin-left: .38in; margin-top: 0pt; text-indent: -.38in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;">•<span style="font-family: Calibri;">Negotiate</span></span></div></div><div class="O0" style="language: en-US; margin-bottom: 0pt; margin-left: .38in; margin-top: 0pt; text-indent: -.38in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;">•<span style="font-family: Calibri;">Purchase</span></span></div></div><div class="O0" style="language: en-US; margin-bottom: 0pt; margin-left: .38in; margin-top: 0pt; text-indent: -.38in;"><div style="text-align: justify;"><span style="font-family: Calibri;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></span></div></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></div><div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span lang="EN-IN" style="font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><b><span lang="EN-IN">Dissatisfaction</span></b><span lang="EN-IN">: In this stage, a person’s phone is not functioning properly, or, he or she starts finding deficiencies in their phone.</span></span></div></div><div class="MsoListParagraphCxSpMiddle"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></div></div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span lang="EN-IN" style="font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><b><span lang="EN-IN">Notice mobile phones</span></b><span lang="EN-IN">: Look around and become aware of the phones.</span></span></div></div><div class="MsoListParagraphCxSpMiddle"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></div></div><div class="MsoListParagraphCxSpMiddle"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></div></div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span lang="EN-IN" style="font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><b><span lang="EN-IN">Active search</span></b><span lang="EN-IN">: See what is on offer and what are people using. Actively find out more about prospective phones. In this case, a person will consider an iPhone, Blackberry or a Samsung Galaxy ( iPhone’s main competitors in India) </span></span></div></div><div class="MsoListParagraphCxSpMiddle"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></div></div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span lang="EN-IN" style="font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><b><span lang="EN-IN">Peer group review</span></b><span lang="EN-IN">: Views will be sought from friends and people whose opinion and knowledge on phones will matter.</span></span></div></div><div class="MsoListParagraphCxSpMiddle"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></div></div><div class="MsoListParagraphCxSpMiddle"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></div></div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span lang="EN-IN" style="font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><b><span lang="EN-IN">Comparison of mobile prices</span></b><span lang="EN-IN">: Prices of all three phones and their respective models will be considered vis-à-vis iPhone 4, Blackberry? Samsung S2 Galaxy.</span></span></div></div><div class="MsoListParagraphCxSpMiddle"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></div></div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span lang="EN-IN" style="font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><b><span lang="EN-IN">Visit Dealers</span></b><span lang="EN-IN">: Once, the prices are accumulated, the visit to a dealer takes place to see the actual product and interact with the dealer.</span></span></div></div><div class="MsoListParagraphCxSpMiddle"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><br />
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</span></div></div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span lang="EN-IN" style="font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><b><span lang="EN-IN"> Negotiate:</span></b><span lang="EN-IN"> The dealer quotes a price which the buyer attempts to either negotiate the best price offering or to get extra goodies along with the phone for the agreed price.</span></span></div></div><div class="MsoListParagraphCxSpMiddle"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></div></div><div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span lang="EN-IN" style="font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><b><span lang="EN-IN">Purchase</span></b><span lang="EN-IN">: Finally, the person buys the iPhone, as he or she finds it the most suitable for their preferences and needs.</span></span></div><div style="text-align: justify;"><span lang="EN-IN" style="background-color: white;"><br />
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</span></div></div><div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><span class="Apple-style-span" style="background-color: white;"><span lang="EN-IN"></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><div style="text-align: justify;"><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 18pt; line-height: 150%;"><span class="Apple-style-span" style="background-color: white;">Target audience<o:p></o:p></span></span></span></div></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><div style="text-align: justify;"><span class="apple-style-span"><b><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"><span class="Apple-style-span" style="background-color: white;">DEMOGRAPHICS<o:p></o:p></span></span></b></span></div></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><div style="text-align: justify;"><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"><span class="Apple-style-span" style="background-color: white;">iPhone targets people aged between 18-35 which mainly includes the youth population covering students and young working professionals. They are expected to have a monthly household income above 1.5 lakhs and live in metros or mini metros. <o:p></o:p></span></span></span></div></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><div style="text-align: justify;"><span class="apple-style-span"><b><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"><span class="Apple-style-span" style="background-color: white;">PSYCHOGRAPHICS<o:p></o:p></span></span></b></span></div></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><div style="text-align: justify;"><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"><span class="Apple-style-span" style="background-color: white;">An iPhone user looks for features such as stylish appearance, user friendly technology, sensitive touch, countless applications, multimedia, etc that appeal to his/her senses. The major driving force towards buying an iPhone is the brand name itself. A person feels privileged using an iPhone. Such a person is usually <b>image conscious</b> (he is very conscious of his status or image in society, amongst his friends and peer group), fashionable (he likes to stay stylish and in tune with changing trends), tech-savvy (he likes to own gadgets with latest technology), attention seeker (he likes to flaunt) and is usually an extrovert (he likes enjoys socialising).<o:p></o:p></span></span></span></div></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><div style="text-align: justify;"><span class="apple-style-span"><b><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"><span class="Apple-style-span" style="background-color: white;">LIFESTYLE<o:p></o:p></span></span></b></span></div></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><div style="text-align: justify;"><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"><span class="Apple-style-span" style="background-color: white;">Talking to a few iPhone users, we realised that certain traits were common to most of them. By far, these people like to spend lavishly and choose to buy branded products only. They like to socialize and indulge in gregarious activities. <o:p></o:p></span></span></span></div></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><div style="text-align: justify;"><span class="apple-style-span"><b><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"><span class="Apple-style-span" style="background-color: white;">INFLUENCERS<o:p></o:p></span></span></b></span></div></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><div style="text-align: justify;"><span class="apple-style-span"><span lang="EN-IN" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt; line-height: 150%;"><span class="Apple-style-span" style="background-color: white;">Family, friends and the peer group are the main influencers. Most users were able to get a first-hand experience using an iPhone that belonged to either their friends or family members that led them to purchase one themselves. It was also found that dealers did not play a significant role in influencing the buyers.<o:p></o:p></span></span></span></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><br />
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</span></div></div><div class="MsoNoSpacing" style="line-height: 150%;"><div style="text-align: justify;"><b><span style="font-size: 18pt; line-height: 150%;"><span class="Apple-style-span" style="background-color: white;">Looking ahead: Iphone 5<o:p></o:p></span></span></b></div></div><div class="MsoNoSpacing" style="text-align: justify;"><div style="text-align: justify;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt;"><span class="Apple-style-span" style="background-color: white;">Even though Apple introduced the iOS 5 in July itself, one now has a scheduled date of Wednesday, October 12 as an arrival date as a free update. What’s new in the iPhone 5?<o:p></o:p></span></span></div></div><div class="MsoNoSpacing" style="text-align: justify;"><div style="text-align: justify;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt;"><span class="Apple-style-span" style="background-color: white;">Apple has introduced an all new notification system present on the home screen, accessible by a pull down status bar option. This list can be chosen according to preference or set on as it arrives. In a move to counter RIM’s BBM-style group messaging, Apple will now launch the iMessage which makes sending of pictures, video, audio, text, contact information over Wi-Fi and the phones connection network with other iOS 5 users. There is a place where all popular newspapers and magazines can be viewed for those with digital subscriptions. <o:p></o:p></span></span></div></div><div class="MsoNoSpacing" style="text-align: justify;"><div style="text-align: justify;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-size: 12pt;"><span class="Apple-style-span" style="background-color: white;">Multi tasking on the iPhone 5 has never been as easy as it is now with the possibility of using four-or-five finger swipes to switch between apps and pinch zoom them to close. A simple swipe up shows the multitasking bar. A major part of the iOS 5 is iCloud, which now replaces MobileMe and allows the user free syncing of email, contacts, calendars and many more for all iOS 5 and Mac OS X Lion users. With 67 million users already active on game Center, the new Game Center additions in iO5 make it feel like an Xbox Live, the gold standard in online gaming.<o:p></o:p></span></span></div></div><div class="MsoNoSpacing" style="text-align: justify;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><br />
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</div></div>group5iimchttp://www.blogger.com/profile/16729877015180427667noreply@blogger.com2